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Web Survey Bibliography

Title Online research costs about half that of traditional methods
Author Cleland, K.
Source Advertising Age's Business Marketing, 81, 4, pp. 8-9
Year 1996
Database ProQuest
Access date 22.07.2004
Abstract Mainstream researchers including NFO Research Inc., Roper Starch Worldwide Inc. and Yankelovich Partners have tapped the Internet and the World Wide Web to conduct quantitative and qualitative studies for clients. It is predicted that the Internet will replace the telephone and mail surveys as the medium for conducting research in the future. Before that happens, however, a few problems like projectability and sample integrity need to be solved. M/A/R/C Group at the end of April start an area on America Online called Opinion Place, which is testing a research service that has 8 Fortune 500 sponsors, including companies from the entertainment, technology, package goods and telecommunications industries.
Access/Direct link ProQuest (abstract)
Year of publication1996
Bibliographic typeMagazine article
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Web survey bibliography (4086)

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